PAUL J. CHAMBERLAIN
Accomplished creative and marketing executive with a proven track record of high-yield campaigns and innovative marketing programs. Consistently demonstrates expertise in brand positioning, social media, consumer technology, mobile development and cross-platform strategies for progressive companies.
Passionate and technically savvy self-starter with proven revenue generation skills in all market conditions; excels in developing and presenting both traditional and digital marketing strategies to clients and partners.
☐ Branding ☐ Digital Marketing ☐ Creative Direction ☐ Social Media strategy and management
☐ Original mobile/online content development and distribution strategy ☐ Copywriting
☐ Online reputation management ☐ Business Development ☐ Event production and client activations
Chief Creative Officer at Cerebral Itch Creative Agency
October 2002 - Present
Co-founded the Cerebral Itch Creative Agency in 2002 - an award-winning boutique agency specializing in media, consumer technology, food and beverage and just about anything deeply rooted in progressive pop culture. Created viral social media campaigns recognized by MSNBC, Politico.com, The Daily Beast, Mashable, Gizmodo, Perez Hilton, The Los Angeles Times and Time Magazine.
Manage multiple clients simultaneously by offering the following services:
• Brand development
• Graphic design
• Social media strategy & management
• Event production and client activations
Notable clients - past & present: 20th Century Fox | FX Networks | Big Hurt Beer | Paramount Pictures
Personally directed Cerebral Itch in becoming one of the single largest developers of iPhone e-card apps; early success was due in large part to capitalizing strongly on existing developer/creative relationships and winning product launch strategies under the Powered by Cerebral Itch sub-brand.
Developed the Cerebral Itch consumer hard goods division in 2006 by successfully leveraging the brand, attitude and humor that defined it by creating a profitable line of greeting cards, apparel and other hard goods. At its peak, Cerebral Itch merchandise was sold in over 500 retail stores across the US and Canada as well as online.
Founder and Executive Producer at Maui Comedy Festival
September 2013 – October 2015
Chief architect of a four-day, multi-venue 6000 ticket comedy showcase in the historic town of Lahaina which played host to more than 30 of today’s funniest and smartest comics, including Craig Robinson, Reggie Watts, Tig Notaro and Aisha Tyler. Also was the chief creative on brand development and deployment, marketing strategy and talent curation. The Maui Comedy Festival was the single largest destination comedy festival in the US with an aggregate media footprint of 15 million impressions and trended for the duration of the festival in the Twitter Top 10 for Hawaii.
Successfully followed up by producing the Maui Comedy Festival Summer Series of Comedy in the Summer. A sub-brand of the annual festival designed to bring the biggest names in comedy (Jim Jefferies, Patton Oswalt and Sinbad) to Maui during the Summer of 2015 for single 1250-seat performances enhancing and expanding the overall Maui Comedy Festival brand.
Interim CMO at W2W Records
May 2010 - March 2011
Retained by W2W Records to completely re-invent core brand and establish systems for consistent brand messaging across all media platforms. Also performed direct interaction with publicists, 3rd party production companies and distributors (i.e. Universal Music group, Fontana, etc.) to ensure an efficient and scalable operational structure. Redesigned the global aesthetic for W2W Records as well as the talent represented by the W2W label. Personally developed and designed the BelleVoxx brand. This included, but not limited to, identity package, online presence (including BelleVoxx.tv) and the marketing plan behind the introduction and iTunes launch of first single, "Looking For Love".
Director of Online Marketing at Akamai technologies
May 1999 – January 2001
Directed and co-designed the re-launch of the INTERVU Website in both 1999 and 2000 with internal staff and third party vendors, resulting in an 1800% increase in unique visits, as well as a 1200% increase in new customer inquiry through online forms and information centers. Also forged co-marketing relationships with CNN, House of Blues, ABC Television and Warner Bros. and similar customers for participation in AKAMAI TV and other co-marketing ventures.
Chief designer and architect of the AKAMAI Conference Casting website, a B2B micro site that served to educate a vertical market on the benefits of IP-based video conferencing and as a lead generation tool for major OEM partner sales. Consistently organized and executed high-profile live Webcasting of customer events that resulted in branding placement, significant network traffic increase and usage of INTERVU services.
Manager of Online Development at Midway Home Entertainment
December 1997 - April 1999
Managed the daily maintenance and planning of midway.com, a 725+page online environment that enjoyed visitor growth of 1400% since the March 1998 redesign. Also provided direction to a 3rd party interactive agency responsible solely for adaptation and completion of composite designs and initial code that originated from the Midway Online Department.
Created, co-produced and maintained both MWY, the Midway online magazine and Midway Radio, the streaming audio radio show that highlighted the news, tips and music of recently released Midway games. Produced and hosted 16 live streaming Web broadcasts from the floor of the Electronic Entertainment Expo (E3). Established co-promotional agreements with IGN and Gamecenter.com prior to event for additional streams reaching an estimated audience of 135,000 people during the course of the three-day convention.