One of the more rewarding aspects of being a creative agency is that sometimes you come across a client that is so talented in their own medium that they can't get out of their own way. Case in point: Gustaf Rooth Design Haus. For the past 10 years Gustaf has been making some of the most breathtaking upscaled wine and bourbon barrel furniture in the country. He has received mountains of press and is the favorite amongst collectors throughout Southern California. It was time for Gustaf and company to cross the chasm and make the transition to mass market. This was going to require a reband. The previous brand and website went under the name and brand "BarrellyMadeit" - yeah, that's what we thought.