As in all dating protocol, the pursuit of an engagement and ultimately a marriage are preceded by a few steps that come before going down on bended knee. In the world of social media there’s this vogue directive to “engage your customer”. Yeah, well, that’s a little pushy and downright creepy. There are some things you should do first before you set out to “engage” those who have been nice enough to give you a shot and their eyeballs.
For God sake, get in shape and clean yourself up
Nobody is going to engage you much less stop to hear what you say, if you haven’t at least picked up you pad and showered; meaning proofread everything and make sure your site represents the best you have to offer. Half-ass is one of the easier asses to detect.
Your friends are important
For instance, if you would like more women to follow you and you follow @girlsgonewild, you're probably not going to engender respect or followers. Another example is professing to be an expert in something and not following a real expert in that field. Just like the saying goes: I'll tell you who you are by who you're with.
Don’t do all the talking - listen for once you self-absorbed dork
This is a two-way communication medium. Encourage feedback and legitimize that feedback by responding promptly with brevity and a smile.
Once you’re in - play it cool
Engender trust and confidence through reliability. You gotta be there for them day in, day out. Providing all of the above and hitting your mark. Publish at the same time at the same intervals (noon everyday or every Tuesday and Friday at 4pm). Find a time and stick with it.
Now do the above for six months minimum and you should have something respectable to work with.