Baseball Hall of Famer and entrepreneur, Frank Thomas is part of the Cerebral Itch family. In 2010, we were the agency of record for his record label, W2W Records where we helped launch his girl group, BelleVoxx. Today, Frank is the ascendant superstar of craft beers.

Utilizing various graphic elements of the W2W Records logo, we adapted them for BHB. Mr. Thomas wanted a beer that could be sold in silver ice buckets at the most exclusive Las Vegas nightclubs as well as ballparks. We designed a sleek, urban look with a dramatic logo that would be indistinguishable from other beers that fight for shelf space. We have also continued in helping him brand his line of new craft beers and his Chicago-area brew house/restaurant.

The tagline for BHB is "Something big is brewing". When Mr. Thomas is involved, we truly believe that.